Aký je osvedčený postup pri vytváraní štruktúry účtu na zlepšenie výkonnosti riešení využívajúcich umelú inteligenciu?

Focusing the account structure on business goals, rather than isolated channels, is crucial for AI-powered solutions. This approach allows AI to optimize across various channels and campaigns to achieve overarching objectives like maximizing conversions or return on ad spend (ROAS). Segmenting by device or match type can be too granular and limit AI's ability to find optimal solutions across the entire account. Designing campaigns for specific manual optimization elements defeats the purpose of leveraging AI's automated capabilities. Creating too many campaigns can fragment data, making it harder for AI to learn and optimize effectively.