Akými dvomi spôsobmi pomáhajú nákupné reklamy maloobchodným predajcom spojiť sa s potenciálnymi kupujúcimi? Vyberte dve možnosti.

The first correct option highlights that Shopping ads allow a single retailer to display multiple Shopping ads (or a Shopping ad and a text ad) for a given search query. This increases the retailer's presence on the search results page, improving visibility and the chance of attracting a click. The second correct option explains that Shopping ads showcase the product's name, price, and image directly in the ad. This provides potential buyers with crucial product information at a glance, allowing them to pre-qualify the product before clicking, leading to more engaged traffic. The incorrect option about "ensuring profit" is too strong a claim; ads help drive sales but don't guarantee profit. The incorrect option about "adding keywords to campaigns" is wrong because Shopping ads primarily use product data feeds, not keywords, for targeting.