Alan je vedúci marketingový špecialista kuriérskej firmy NewYorkCourier so sídlom v New Yorku. Vývojársky tím implementoval viacero funkcií prispôsobenia webu. Skôr než zmeny spustia, chceli by otestovať efektivitu týchto nových funkcií prispôsobenia. Ktorá zo služieb Googlu môže jednoducho otestovať zmeny na webe firmy NewYorkCourier?

The correct answer is Optimalizácia 360 (Google Optimize 360). Google Optimize 360 is a powerful A/B testing and personalization tool that allows businesses to test different versions of their website content to see which performs best. It integrates seamlessly with Google Analytics, enabling detailed analysis of experiment results and audience segmentation. This makes it ideal for NewYorkCourier to test the effectiveness of their new customization features before a full launch. Google Analytics 360 is an analytics platform, not a testing tool. While it provides data for Optimize 360, it doesn't conduct the tests itself. "Centrum integrácie" and "Google Site Testing" are not recognized Google services for this purpose.