Alex si toho už veľa prečítal o kampaniach na aplikácie na Googli a teraz by si to chcel sám vyskúšať. Čo by mal urobiť pred tým, ako otvorí rozhranie služby Google Ads?

Before launching any advertising campaign, including an App campaign on Google, defining a clear objective is crucial. This objective will guide all subsequent decisions, such as targeting, bidding strategy, and creative development. Without a defined goal, it's impossible to measure success or optimize the campaign effectively. While creating an asset library, gathering user feedback, or researching competitors are valuable steps, they are secondary to establishing the campaign's core purpose. An asset library is useful but needs direction from the objective. User feedback and competitor research can inform the objective or strategy, but the objective itself must be set first to provide a framework for these activities.