Braňo aktuálne spravuje kampaň s celkovou investíciou 7 000 USD, ktorá generuje 1 400 konverzií a má cenu za akvizíciu 5 USD. Potrebuje predať nadbytočný inventár. Je ochotný zvýšiť cenu za akvizíciu a investíciu do kampane, aby sa mu to podarilo. Ktorý plán v plánovači výkonnosti pomôže Braňovi dosiahnuť tento marketingový cieľ?

Braňo wants to sell excess inventory, which means he needs more conversions, and he's willing to increase both his budget and his cost per acquisition (CPA). The correct plan, an investment of $9,600 to generate 1,600 conversions with a CPA of $6, aligns with these goals. This plan results in the highest number of conversions (1,600) among the options, which directly addresses the need to sell excess inventory. It also reflects an increased budget and a higher CPA ($6) compared to the current $5, as Braňo indicated he was willing to do. The other options are incorrect because they either result in fewer conversions than desired (1,300 or 1,400) or do not represent the optimal balance of increased conversions within the stated willingness to raise CPA and investment. For example, an investment of $8,400 for 1,400 conversions at a $6 CPA doesn't increase conversions, only the CPA for the same number.