Brunove požadované publikum nespadá do segmentov ponúkaných publikami podľa nákupných úmyslov. Aká je ďalšia vhodná možnosť, ktorú by si Bruno mohol vybrať na pomoc s ovplyvnením kúpnej úvahy potenciálnych zákazníkov?

Custom intent audiences are the best option because they allow Bruno to define his target audience more precisely than standard in-market segments. He can create these audiences by entering keywords, URLs, or apps that are highly relevant to his desired customers' purchasing intent. This ensures his ads reach users actively researching products or services similar to his, even if they don't fit predefined categories. Similar audiences are based on existing remarketing lists and are better for expanding reach to new users who share characteristics with current customers, rather than directly influencing purchase consideration. Standard remarketing targets users who have already interacted with Bruno's business, which is for re-engagement, not initial purchase consideration. Demographic targeting is too broad and doesn't specifically address purchase intent.