Chcete porovnať stratégiu manuálnych ponúk v porovnaní so všekanálovou kampaňou s inteligentnými ponukami. Ktorý spôsob vám pomôže otestovať túto stratégiu?

Campaign experiments are the correct choice because they allow you to directly compare the performance of different bidding strategies (manual vs. Smart Bidding) within the same campaign or across similar campaigns. This method splits your campaign traffic, enabling a controlled test of the impact of each bidding approach on your key metrics. User-based experiments are less common for bidding strategy comparisons and more for UI/UX changes. Geo-experiments are used to test the impact of a strategy in different geographic regions, not different bidding types. Incrementality measures the true uplift of an ad campaign, but doesn't directly compare two bidding strategies in a controlled experiment.