Chcete spravovať frekvenciu u viacerých vlastníkov v rámci svojich zaručených programových dohôd. Na akej úrovni v nastaveniach účtu Display & Video 360 by ste ju mali nastaviť?

Frequency management across multiple publishers for guaranteed programmatic deals is best handled at the campaign level in Display & Video 360. This allows you to set a unified frequency cap that applies across all insertion orders and line items within that campaign, ensuring consistent user experience and preventing overexposure regardless of which publisher serves the ad. Setting it at the insertion order or line item level would lead to fragmented frequency caps, potentially overexposing users if they see ads from different insertion orders or line items within the same campaign. While an advertiser-level setting is too broad and would apply across all campaigns, which might not be desirable for specific campaign goals.