Chcete vyskúšať všekanálové ponuky, ale niektoré kategórie sú k dispozícii len offline. Aké je odporúčané nastavenie všekanálových ponúk?

Setting omnichannel offers at the campaign level is recommended because it allows for granular control over which products or categories are included in omnichannel promotions. Since some categories are only available offline, a campaign-level setting enables you to specifically target campaigns that feature products available both online and offline, while excluding those campaigns that only contain offline-exclusive items. This prevents misrepresenting product availability and ensures a consistent customer experience. Account-level settings would apply to all products, including offline-only ones, which is not ideal. Ad-level or ad group-level settings would be too granular and cumbersome to manage effectively for a broad omnichannel strategy.