Chcete vytvoriť nové publiká pre web elektronického obchodu pomocou segmentácie používateľov podľa parametrov, ktoré sú pre vašu firmu výhodné (napríklad používatelia, ktorí uskutočnili nákup). Ktorý z uvedených prístupov by vám poskytol predpokladané publikum?

The correct answer is "creating an audience of users likely to purchase in the next seven days" because this option directly leverages predictive analytics, which is inherent in the concept of a "predicted audience." Google Analytics 4 (GA4) uses machine learning to identify users with a high probability of performing a specific action, like a purchase, within a defined future timeframe. This allows for proactive targeting. "Creating an audience of users who made a purchase in the last 30 days" and "creating an audience of users who added items to a wish list" are examples of behavioral audiences based on past actions, not future predictions. "Creating an audience of users who initiated checkout but didn't complete a purchase" is also a behavioral audience, specifically a segment of abandoned carts, which is historical data rather than a prediction of future behavior.