Cieľom vášho zákazníka nie je len dosahovať konverzie, ale aj sledovať, ako tieto konverzie motivujú používateľov, aby sa zaregistrovali na odber týždenného bulletinu. V službe Search Ads 360 si nastaví atribučný model na základe údajov. Čo ďalšie by mal nastaviť?

Custom channel groupings are essential because they allow your client to define specific channels (like "Paid Search - Brand," "Paid Search - Non-Brand," "Display - Prospecting," etc.) that align with their business objectives and the user journey they want to analyze. This enables them to see how different types of advertising channels contribute to conversions and, crucially, to newsletter sign-ups within the data-driven attribution model. Multi-channel groupings are a broader concept, while automatic channel groupings are predefined by the platform and may not offer the granular control needed for specific analysis like newsletter sign-ups. Keyword groupings are too narrow; they focus only on search terms, not the broader channel context.