Čo by mal marketingový špecialista urobiť, keď sa podmnožina konverzií nedá spojiť s interakciami s reklamou?

When a subset of conversions cannot be directly attributed to ad interactions, conversion modeling is the appropriate solution. This technique uses aggregated and anonymized data to estimate the conversions that couldn't be directly measured, providing a more complete picture of ad performance. Making daily changes to Smart Bidding campaigns is counterproductive; Smart Bidding algorithms require time to learn and optimize, and frequent changes disrupt this process. Relying solely on partners to fill missing data might introduce privacy concerns or data inconsistencies, and it's not a standardized solution for unmeasurable conversions. Avoiding impressions in browsers or device types with reduced measurement capabilities would lead to missed opportunities and a narrower audience reach, rather than solving the measurement gap.