Čo by ste mali mať na pamäti pri výbere udalostí, ktoré sa budú merať v kampani na aplikáciu na Googli?

When selecting events to measure in a Google App campaign, it's crucial to choose an event that is both significant to your business goals and occurs frequently enough to provide meaningful data. An event like "in-app purchase" or "level complete" is important because it directly relates to revenue or user engagement. If the event occurs often, Google's algorithms can gather sufficient data to optimize your campaign effectively, leading to better targeting and improved performance. Choosing a significant event regardless of frequency (option 2) might mean the algorithm doesn't get enough data to optimize. Selecting an event comparable to similar apps (option 3) isn't the primary consideration; business relevance and frequency are. Picking an irrelevant event with high frequency (option 4) will lead to optimization for an action that doesn't benefit your business.