Čo dokážu značky funkcie Floodlight v službe Campaign Manager 360?

Floodlight tags in Campaign Manager 360 are primarily used to measure customer conversions, such as purchases, sign-ups, or page views, providing critical data for campaign optimization. They also enable the creation of audience lists based on user behavior on your website or app. These audience lists can then be used for remarketing campaigns, allowing advertisers to re-engage users with tailored messages, thus improving user interaction and campaign effectiveness. The incorrect options include capabilities not directly attributed to Floodlight tags. While Floodlight data can inform creative development and cross-platform reporting, Floodlight tags themselves do not create enhanced creatives or generate multi-platform campaign reports. Their core functions are conversion tracking and audience segmentation.