Čo je oneskorenie konverzie?

Conversion delay, also known as conversion lag or time lag, is the duration between a user's initial click on an ad and their completion of a conversion action. This action can be online, like a purchase on a website, or offline, such as a phone call or in-store visit that is later uploaded by the advertiser. Understanding conversion delay is crucial for accurate attribution modeling and optimizing bidding strategies, especially for Smart Bidding, as it helps account for the full customer journey rather than just immediate conversions. The other options are incorrect because: Website load time is a technical performance metric, not conversion delay. The time needed for a Smart Bidding strategy to ramp up refers to its learning period, not the user's journey. The time an advertiser needs to set up conversion tracking relates to account configuration, not the user's interaction with the ad and subsequent conversion.