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Prečo je to odpoveď
The Performance Planner can recommend a target CPA (Cost Per Acquisition) at the campaign level. This tool helps advertisers plan their budgets and bidding strategies to achieve specific marketing goals, such as maximizing conversions within a given spend. By suggesting a target CPA, the Performance Planner guides you on an optimal bid strategy to acquire conversions efficiently. Using bid adjustments for specific locations is a manual optimization that the Performance Planner doesn't directly recommend as a primary output. Including or excluding Google Search Partners is a setting for Search campaigns, not Display. Target Impression Share is a bidding strategy focused on visibility, not conversions, and is less aligned with the Performance Planner's conversion-focused recommendations for Display campaigns.
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