Čo musíte nastaviť, aby ste mohli spustiť maximálne výkonnú kampaň?

To run a Performance Max campaign, a product feed in Merchant Center is essential. Performance Max campaigns leverage this feed to generate ads across Google's network, including Shopping, Search, Display, YouTube, Gmail, and Discover. Without a product feed, the campaign cannot identify the products to advertise, making it impossible to run Shopping ads or effectively target users interested in specific products. Keywords are primarily for Search campaigns and are not a mandatory setup for Performance Max, which uses automated targeting. While assets (like images, videos, and headlines) are crucial for Performance Max, they are not the foundational element that defines the products being advertised; the product feed serves that purpose. Activating enhanced conversions is a valuable optimization feature but not a prerequisite for launching the campaign itself.