Čo rozhoduje o tom, či sa reklama vo vyhľadávaní zobrazí vo výsledkoch pre dopyt a v akej pozícii?

Ad Rank determines if your search ad shows and its position. It's a key Google Ads metric calculated using your bid, the quality of your ads and landing page (Quality Score), the Ad Rank thresholds, the context of the user's search (e.g., location, device, time of search, nature of the search terms, other ads and search results shown), and the expected impact of your ad extensions and other ad formats. The goal is to show useful ads. "Vplyv podkladu..." (Impact of ad assets) is a component of Ad Rank, not the sole determinant. "Ponuky..." (Bids) are a significant factor but not the only one. "Kvalita reklamy..." (Ad quality) is also a crucial factor (Quality Score) but, again, not the only element determining ad display and position.