Čo sa v reklamnej brandži označuje pojmom atribúcia?

Attribution in advertising refers to the process of identifying and assigning credit to the various touchpoints a customer encounters on their path to conversion. This helps marketers understand which channels and interactions are most effective. Incorrect options like "determining how much credit to give a client for a business referral" or "determining the costs required by individual channels" are related to client management or budgeting, not the allocation of credit across customer journey touchpoints. Similarly, "determining the costs of individual assets used in a marketing campaign" focuses on asset-level costs, not the impact of different steps in the conversion process.