Fedor prevádzkuje firmu, ktorá ponúka potápačské kurzy a predáva potápačský výstroj. Chce interagovať s používateľmi, ktorí vyhľadávajú informácie o potápačských kurzoch. Aký marketingový cieľ by si mal Fedor vybrať pri vytváraní obsahovej kampane?

Fedor should choose "Influencing consideration" because his goal is to interact with users who are researching diving courses. At this stage, users are exploring options and gathering information, which aligns perfectly with the consideration phase of the customer journey. The campaign would aim to provide valuable information and highlight his offerings to help them decide. "Driving action" is for users ready to convert, "Increasing sales" is a broader business objective, and "Building awareness" is for introducing a brand or product to a new audience, which isn't Fedor's primary goal here.