Gabriel vytvára kampaň obsahových reklám na Googli na zvýšenie objemu predaja svojho internetového obchodu s oblečením. Chce sa spojiť s používateľmi, ktorí v minulosti navštívili stránky na jeho webe, no nenakúpili. Ktorá možnosť mu najviac pomôže k dosiahnutiu marketingových cieľov?

Remarketing is the most effective option because it specifically targets users who have previously interacted with Gabriel's website but did not complete a purchase. This allows him to re-engage these warm leads with relevant ads, increasing the likelihood of conversion. Audiences by interests (publiká podľa záujmov) target users based on their broad interests, which may not be specific enough to those who have already visited his site. Similar audiences (podobné publiká) find new users with similar characteristics to existing customers, but Gabriel's goal is to re-engage past visitors, not acquire new ones. In-market audiences (publiká podľa nákupných úmyslov) target users actively researching products or services, but again, this doesn't specifically focus on past website visitors.