Hlavným cieľom vášho zákazníka, celosvetového obchodníka s nápojmi, je zvýšenie povedomia o značke. Akú stratégiu budovania značky by mal zaviesť v službe Search Ads 360?

Impression share is the correct strategy because it directly measures the percentage of times an ad was shown compared to the total number of impressions it was eligible to receive. For brand awareness, maximizing visibility is key, and a high impression share indicates that the brand's ads are consistently appearing for relevant searches. Total clicks, return on ad spend (ROAS), and return on investment (ROI) are primarily performance metrics focused on conversions and profitability, which are secondary to the goal of brand awareness. While clicks can contribute to awareness, impression share is a more direct and comprehensive measure of visibility.