Hoci maximálna výkonnosť optimalizuje množstvo funkcií pomocou modelov strojového učenia, ktoré tri funkcie musíte stále pridať manuálne? Vyberte dve možnosti.

Performance Max campaigns automate many aspects using machine learning, but advertisers still need to manually provide core elements. Ad creatives (headlines, descriptions, images, videos) are essential inputs that define the message and visual appeal of the ads. The budget is also a manual input, as it dictates the maximum amount an advertiser is willing to spend. While Performance Max optimizes bidding strategies, the overall budget is a fundamental decision made by the advertiser. Ad placements and bid strategies are largely automated by Performance Max to maximize performance across Google's inventory. Creative combinations are also dynamically generated by the system using the provided assets.