Jakubova kamenná predajňa s hračkami sa spolieha na offline metriky, ako sú návštevy predajne a predaj v predajni. Dopočul sa, že špecializované typy kampaní mu tieto ciele pomôžu dosiahnuť. Ktorý typ kampane Jakubovi pomôže dosiahnuť offline firemné ciele?

A local campaign is designed specifically to drive store visits and promote brick-and-mortar locations, making it the most suitable option for Jakub's toy store. These campaigns automatically optimize ads across Google Search, Maps, YouTube, and the Display Network to show relevant information to nearby potential customers. Discovery campaigns focus on reaching users across Google feeds with visually rich ads, but their primary goal isn't necessarily offline conversions. Video campaigns are for brand awareness and reach through video content. Display campaigns are for broad reach across the Google Display Network, but they don't have the specialized optimization for store visits that local campaigns offer.