Jana je marketingová špecialistka zdravotníckej značky Pharma Unite. Dostala na starosť kampaň na aplikáciu na Googli, ktorá bola spustená pred dvoma mesiacmi. Zistila, že podklady kampane za celý čas nikto neaktualizoval. Čo by teraz mala urobiť? (Vyberte dve možnosti.)

Jana should first analyze the asset report to identify underperforming assets and gradually replace them. This data-driven approach ensures that only ineffective assets are updated, optimizing campaign performance without disrupting successful elements. Additionally, she should verify if the existing assets offer sufficient variety in types and sizes for comprehensive ad coverage and meet quality standards. This ensures the campaign can effectively reach a broad audience across different ad formats. Removing all existing assets immediately is premature and could discard well-performing assets. Waiting another two months is also not advisable, as two months is generally enough time to assess initial asset performance and identify areas for improvement.