Jana má v prevádzke kampaň na aplikáciu na Googli a vie, že hoci využíva strojové učenie, jej prínos ako marketingovej špecialistky je stále veľmi dôležitý. Ktorými troma spôsobmi môže Jana najlepšie viesť stroj k úspešnému výsledku? (Vyberte tri možnosti.)

Jana can best guide machine learning for her Google App campaign by developing the campaign strategy over time, strategically setting bids and budgets, and providing the system with sufficient data and time. Machine learning thrives on data and time to optimize performance; consistent, high-quality data input allows the algorithms to learn and improve. Strategic bid and budget management provides the guardrails within which the machine learning operates, ensuring alignment with business goals. Evolving the campaign strategy over time allows Jana to adapt to market changes and incorporate new insights, continuously refining the machine's objectives. Daily bid adjustments are generally counterproductive for machine learning, as they disrupt the learning process. Geographic targeting is set at the campaign level, not the ad group level, in App campaigns.