Jasmína je marketingovou riaditeľkou reťazca obchodov s oblečením. Dostala stanovený rozpočet, pomocou ktorého musí nasmerovať na svoj web čo najviac potenciálnych zákazníkov. Ktorú stratégiu automatických ponúk by mala použiť vo svojej kampani?

Jasmína's goal is to drive as much traffic as possible to her website within a set budget. Maximise Clicks is the ideal bidding strategy for this objective because it automatically adjusts bids to get the most clicks possible for the given budget. Maximise Conversions would focus on conversions, not just clicks, which might not maximize traffic if conversions are less frequent or more expensive. Target ROAS (Return On Ad Spend) aims for a specific return on investment, prioritizing conversion value over raw traffic volume. Target Impression Share focuses on visibility (impressions) in specific ad locations, not necessarily maximizing clicks to the website.