Kampaň kozmetickej značky Lit Looks na inštaláciu aplikácie na Googli nemá očakávaný dosah. Firma by chcela optimalizovať svoj kreatívny mix a zamerať sa na videoobsah. V súčasnosti má k dispozícii dve videá na výšku a dve na šírku s dĺžkou 10 až 30 sekúnd. Čo firme v mixe videoobsahu chýba?

The correct answer is "square video" because Google App campaigns benefit from a diverse creative mix to maximize reach across various placements. Lit Looks currently has vertical and horizontal videos, but is missing square videos, which are crucial for optimal display on platforms like the Google Display Network and YouTube feeds where square formats perform well and prevent cropping issues. A 60-second landscape video or a 60-second portrait video would increase the duration options, but the core issue is the missing aspect ratio. A "video carousel" is a format for displaying multiple videos, not a missing video type itself.