Kampane na aplikácie využívajú striedanie kreatív pomocou strojového učenia, ktoré v správnej chvíli vyberie pre daný inventár a daného používateľa najvhodnejšiu kreatívu. Ako by ste mali pristupovať k podkladom, aby ste dosiahli dobré výsledky?

App campaigns leverage machine learning to optimize ad delivery by selecting the most suitable creative for each user and inventory slot. To achieve good results, you should provide a diverse range of creative assets in terms of content, theme, length, and format. This variety gives the machine learning system more options to test and learn from, enabling it to identify which combinations perform best for different audience segments and placements. Providing identical videos with minor differences or only varied lengths limits the system's ability to explore optimal combinations. Uploading fewer creatives than before also restricts the machine learning's optimization potential.