Kde si môžete pozrieť stav ponuky, trend výkonnosti v priebehu času a reporty oneskorenia konverzií?

The bid strategy report provides detailed insights into the performance of your automated bid strategies. It shows the bid strategy's status, how its performance has trended over time, and crucial conversion delay reports, which illustrate how long it takes for conversions to occur after an ad click. This information is vital for understanding and optimizing your bidding. The keyword bid report focuses on individual keyword bids, not overall strategy. The Performance Planner helps forecast future performance and budgets, but doesn't offer detailed bid strategy analysis. Auction insights compare your performance to competitors, not your bid strategy's internal workings.