Keď Google Ads prepojíte so službou Google Analytics, ako môže využívať publiká z tejto služby?

When you link Google Ads with Google Analytics, a primary benefit is the ability to leverage Analytics audiences directly within Google Ads. This means you can create highly specific audience segments in Analytics based on user behavior (e.g., users who viewed a product but didn't purchase) and then import these segments into Google Ads to target your ad campaigns more effectively. This allows for personalized remarketing and more efficient ad spend. The other options are incorrect because: Geographic targeting is a separate setting in Google Ads, not directly modified by Analytics audiences. Industry benchmarking data is available in Analytics but is not a function of audience sharing with Google Ads. While you might survey customers, Analytics audiences are for ad targeting, not direct contact for surveys.