Krištof nedávno spustil obsahovú kampaň pre svoj obchod s dámskym oblečením. Od spustenia kampane sa návštevnosť jeho webu zvýšila, predaj však zostal na rovnakej úrovni. Ktorý scenár opisuje spôsob, akým Krištof použil remarketing na podnietenie akcie?

The correct answer describes remarketing because it targets users who have previously interacted with the website but did not complete a desired action (a purchase). By offering a discount code, Krištof directly incentivizes these users to return and convert, addressing the issue of increased traffic but stagnant sales. The first incorrect option describes using remarketing for new users from an uploaded list, which is not remarketing in the traditional sense of re-engaging past visitors. The second incorrect option describes an in-market audience for baking supplies, which is irrelevant to women's clothing and not remarketing. The fourth incorrect option describes creating a custom audience based on keywords and URLs to expand reach, which is a targeting strategy for new users, not remarketing to past visitors.