Ktorá metrika vyjadruje, ako často v priemere vedie kliknutie na reklamu alebo iná interakcia s reklamou ku konverzii?

Conversion rate (konverzný pomer) directly measures the percentage of ad clicks or interactions that result in a conversion. It's calculated as (Conversions / Ad Interactions) 100. This metric is crucial for understanding the effectiveness of your ads in driving desired actions. "Conversion value per click" (hodnota konverzie na kliknutie) measures the total value generated per click, not the frequency of conversions. "Cost per conversion" (cena za konverziu) indicates how much you pay for each conversion, focusing on cost efficiency rather than conversion frequency. "Conversion value per cost" (hodnota konverzií na cenu) relates the total value of conversions to the total cost, which is a profitability metric, not a frequency metric.