Ktorá platforma používa údaje založené na udalostiach namiesto údajov založených na reláciách?

Google Analytics 4 (GA4) uses an event-based data model, meaning every user interaction, from page views to clicks and custom events, is treated as an event. This provides a more flexible and granular understanding of user behavior across different platforms and devices. Universal Analytics (UA) and Google Analytics - classic version, on the other hand, primarily rely on a session-based model. A session groups user interactions within a specific timeframe, making it harder to track user journeys seamlessly across multiple sessions or devices. Google Ads conversion tracking focuses specifically on conversions within the Google Ads ecosystem, not on a comprehensive, event-based understanding of all user interactions across a website or app.