Ktorá stratégia sa odporúča na povzbudenie čo najväčšieho počtu návštevníkov webu k tomu, aby poskytli svoju e‑mailovú adresu?

Using a single sign-on (SSO) tool like Google or Facebook Connect significantly streamlines the process for users, reducing friction and the perceived effort required to provide an email address. This convenience is a major driver for increased conversion rates, often cited as boosting email submission rates by 20-40%. Prioritizing more email discounts might encourage sign-ups, but it doesn't address the initial barrier of providing the email. Placing the email submission form only on the payment page severely limits opportunities to capture leads from users who are not yet ready to purchase. While pop-up windows can be effective for email capture, they can also be intrusive and negatively impact user experience, potentially deterring some visitors.