Ktoré dva výroky opisujú, čím sa nákupné kampane líšia od kampaní vo vyhľadávaní? Vyberte dve možnosti.

Shopping campaigns differ from Search campaigns primarily in their targeting and structure. Shopping campaigns use product data from a Google Merchant Center feed to determine when and where to show ads, rather than relying on keywords. This means the product information itself (titles, descriptions, images, prices) is crucial for matching user queries. Consequently, Shopping campaigns are organized around product groups, allowing advertisers to bid on specific categories or individual products. In contrast, Search campaigns are keyword-driven and structured around ad groups containing keywords and text ads. The incorrect options state that Shopping campaigns are not organized by product groups (they are) or that ads are generated manually (they are dynamically generated from the product feed).