Ktoré dve veci, ktoré chcú používatelia od svojich vyhľadávacích dopytov, im pomáhajú poskytovať podklady?

Sitelinks enhance search ads by providing users with direct links to specific pages on a website, which helps them find relevant information more quickly. For example, a search for "running shoes" might show sitelinks for "men's running shoes," "women's running shoes," or "sale items." This also delivers information according to given circumstances by anticipating user needs and offering immediate access to the most pertinent content based on their search intent. Product and service comparisons are typically found on dedicated comparison sites or within product descriptions, not directly provided by sitelinks themselves. Attractive images are a visual element of ads, not a function of sitelinks.