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To accurately track store visits, Google Ads requires two key components. First, you must have a location extension or affiliate location extension set up. This links your ads to your physical store locations, allowing Google to understand where customers might be visiting. Second, there needs to be sufficient data to meet privacy thresholds and model quality requirements. This ensures that the data collected is statistically significant enough to provide reliable insights without compromising user privacy. Without enough data, Google cannot accurately attribute online ad interactions to offline store visits. A linked Google Business Profile account is beneficial but not strictly required for recording visits, as location extensions can function independently. Keywords for search ads are for ad targeting, not for tracking store visits.