Ktoré signály mimo služby Google Ads sa používajú na modelovanie návštev predajne?

Google uses aggregated and anonymized data from users who have opted in to location services to model store visits. This includes signals from GPS, Wi-Fi, and cellular networks. This data provides a robust understanding of foot traffic patterns. While external vendors might provide some data, Google's primary method relies on its own extensive pool of opted-in user data. Online ad interaction and location extensions are important for attributing store visits to ad campaigns, but they are not the underlying signals used for the modeling itself; rather, they are part of the measurement framework.