Ktoré tri faktory (okrem oneskorenia konverzií) ovplyvňujú objem konverzií? Vyberte tri možnosti.

The correct options are "changes in competition or seasonality," "changes in ads," and "changes in attribution model." These factors directly influence conversion volume. Changes in competition or seasonality can alter user demand and ad effectiveness. Modifications to ad creatives, headlines, or calls to action can significantly impact click-through rates and conversion rates. Switching attribution models (e.g., from last click to data-driven) reallocates credit for conversions, thereby changing reported conversion volumes. "Changes in discrepancy model" is incorrect because discrepancy models address reporting differences, not conversion drivers. "Changes in default browser" is incorrect as a user's default browser generally doesn't directly impact their propensity to convert from an ad.