Ktoré typy rolí v rámci digitálneho marketingu najčastejšie používajú službu Campaign Manager 360?

Campaign Manager 360 (CM360) is primarily an ad server and campaign management platform. Therefore, roles directly involved in setting up, managing, and analyzing digital ad campaigns are its core users. "Media configurators" (or ad traffickers/ad operations specialists) are responsible for implementing campaigns, uploading creatives, and setting targeting within CM360. "Analysts" use CM360's robust reporting features to measure campaign performance, identify trends, and provide insights. "Media planners" leverage CM360 data to inform future media strategies and optimize current campaigns. The other options are less accurate because: "Salespeople" generally don't directly use CM360 for their daily tasks. "Strategists" might review CM360 reports but typically don't operate the platform directly. "TV buyers" operate in a different media landscape, as CM360 is for digital advertising. "Owners" are too broad a category and typically don't engage with the platform's operational aspects.