Ktoré z uvedených tvrdení platí pre rozšírené konverzie pre potenciálnych zákazníkov?

Enhanced conversions for leads use hashed first-party data to improve conversion measurement accuracy. This means customer-provided information, like email addresses, is cryptographically scrambled (hashed) before being sent to Google, preserving user privacy. This hashed data is then matched against Google's logged-in user data to attribute conversions more precisely, especially in scenarios where traditional cookie-based tracking might be limited. They do not rely on third-party data, nor do they strictly require storing the Google Click Identifier (GCLID) for their core functionality, although GCLID is crucial for other Google Ads tracking. While integrating with a CRM system is often beneficial for lead tracking, enhanced conversions for leads themselves don't inherently require CRM modification; they primarily involve passing hashed user data.