Ktorú základnú požiadavku na web musí spĺňať každý, kto chce svoju ponuku inzerovať v nákupných reklamách?

A secure payment process is a fundamental requirement for websites using Shopping Ads because it builds trust with customers and protects their sensitive financial information. Google prioritizes user safety and requires merchants to demonstrate a secure checkout environment (e.g., using SSL encryption) to prevent fraud and data breaches. Without secure payment, customers are unlikely to complete purchases, and Google will not approve the ads. While complete contact details and store policies are important for transparency and customer service, they are not as critical as secure payment for the immediate transaction. A country-specific landing page is often recommended for better user experience and relevance but is not a universal, core requirement for all Shopping Ads.