Ktorý typ zhody je predvoleným typom zhody pre všetky kľúčové slová?

Loose match (broad match) is the default keyword match type because it offers the widest reach, allowing ads to show for searches that are similar to your keyword, including misspellings, synonyms, and related searches. This maximizes the potential for impressions and clicks, which is often beneficial for initial campaign setup and discovery. While other match types like phrase match and exact match offer more control and precision, they restrict reach. Negative match (vylučujúca zhoda) is used to prevent ads from showing for specific terms, not to define how keywords match.