Lucia vytvára novú obsahovú kampaň s cieľom budovať povedomie. Ktoré dve možnosti zacielenia by pre ňu bolo vhodné použiť? (Vyberte dve možnosti.)

Lucia aims to build brand awareness, making broad targeting options effective. Demografické zacielenie (Demographic targeting) allows her to reach specific age groups, genders, parental statuses, or household incomes, which is fundamental for defining a target audience for awareness. Publiká podľa záujmov (Affinity audiences) target users based on their long-term interests and passions, which is ideal for reaching a large, relevant audience interested in topics related to her brand, thereby increasing brand visibility. Vlastné publiká podľa nákupných úmyslov (Custom intent audiences) and publiká podľa nákupných úmyslov (In-market audiences) are more suitable for driving conversions or sales, as they target users actively researching or planning to purchase products/services, not primarily for awareness. Štandardný remarketing (Standard remarketing) targets users who have previously interacted with the brand, which is effective for re-engagement and conversion, but not for initial brand awareness to new audiences.