Maloobchod vlastní veľkú internetovú firmu predávajúcu starožitnosti. Chce vytvoriť obsahovú kampaň. Ktoré dva z troch vstupných údajov musí zadať pri vytváraní obsahovej kampane? Vyberte dve možnosti.

When creating a Google Ads Display campaign, two essential inputs are creative assets and a budget amount. Creative assets (like images, headlines, and descriptions) are necessary because Display campaigns are visually driven and rely on these elements to create ads. Without them, there's nothing to show users. The budget amount is also crucial as it dictates how much you're willing to spend on the campaign daily, directly impacting ad delivery and reach. Keyword examples are primarily for Search campaigns, though some Display targeting options use keywords. Sample placements might be used for managed placements but aren't a mandatory initial input for campaign creation.