Manažér digitálneho marketingu chce použiť plánovač výkonnosti na vytvorenie plánov rozpočtu. Ktorými dvoma spôsobmi mu pri plánovaní rozpočtu pomôže plánovač výkonnosti? (Vyberte dve možnosti.)

Performance Planner helps digital marketing managers with budget planning by creating forecasts that show how different budget levels can impact performance, allowing them to understand potential outcomes. It also identifies sales growth opportunities for upcoming seasonal periods, helping them allocate budgets strategically to capitalize on these trends. The planner focuses on future performance and potential, not past keyword spending or billing methods. Reviewing past keyword spending is a reporting function, not a planning one. Determining the best billing method is an account setting, not a budget planning activity.