Manažér digitálneho marketingu doplnil stratégiu inteligentných ponúk o ponuky založené na hodnote. Ktoré dva nástroje v službe Google Ads by mal používať pravidelne? (Vyberte dve možnosti.)

The digital marketing manager is using value-based bidding with Smart Bidding, so they need tools to plan and monitor performance. The Performance Planner helps forecast how changes to bids and budgets will impact conversions and conversion value, which is crucial for value-based strategies. The Bid Strategy Report provides detailed insights into how the Smart Bidding strategy is performing, including conversion value, allowing the manager to optimize based on actual results. Ad strength evaluates ad copy effectiveness, not bid strategy performance. The Keyword Planner helps with keyword research, not directly with monitoring value-based bidding strategies.