Manažér digitálneho marketingu zmenil typ zhody kľúčových slov na voľnú. Čo by mal zaradiť do pravidelného postupu optimalizácie, aby pomohol strojovému učeniu?

When a digital marketing manager switches to broad match keywords, it's crucial to manage negative keywords effectively. Removing negative keywords that might block relevant traffic allows the machine learning algorithms to explore a wider range of search queries and identify new, valuable opportunities. This helps the system learn and optimize performance more efficiently. Creating more exact match keywords would restrict the reach, counteracting the purpose of using broad match. Adding customer lists older than 90 days is less relevant to optimizing keyword performance with broad match. Rejecting recommendations for new relevant keywords would hinder the machine learning's ability to discover new opportunities.