Marketingová analytička analyzuje údaje o konverziách svojej reklamnej kampane vo vyhľadávaní v službe Google Ads. Chce zistiť, ako zmeny v jej atribučnom modeli ovplyvnia reporty konverzií. V ktorom reporte nájde tieto informácie?

The attribution report in Google Ads allows you to compare different attribution models and see how they would have impacted your conversion data. This is crucial for understanding how changes to your attribution model will affect conversion reporting and the credit given to various touchpoints. The conversion report shows overall conversion data but doesn't offer a direct comparison of attribution models. The campaign report focuses on campaign performance metrics, and the click analytics report provides details about clicks, not attribution model comparisons.